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HomeAbout Us brandhelp.org Your helping hand for branding and marketing. Less SEO, More Branding 30 May 2012 at 23:25 admin branding No Comments For a long time, online branding was something that was considered secondary. It was limited to the design of the site and using the logo and materials in the right places. What seemed more important to most site designers was promoting business with methods like handing out digital coupons or better SEO. After all, what’s the point of improving the brand design and image online if nobody sees it? That train Niche Branding 11 May 2012 at 19:26 admin branding No Comments In business, much of success seems to hinge on the company’s ability to find a market it wants to sell to and then targeting them near-exclusively. They structure their marketing campaigns and tailor their branding materials to appeal to that sub-segment of the market that the product is best suited for. Finding one’s own niche also means that the company’s products or services – from computers Keep the Reputation (And the Suit) Clean 02 Apr 2012 at 20:04 admin Business No Comments Service-providing professionals have it hard. In the eyes of most consumers, one suit handling a Lexapro lawsuit is no different from any other suit. This mindset will continue to persist until something happens to make the consumer think otherwise – usually by being the plaintiff in said lawsuit. Lawyers, doctors, banks, and other professional groups or individuals are seen as interchangeable, which is a huge hi Minimizing Backlash 21 Feb 2012 at 02:11 admin Business No Comments While no business wants to deal with them, there are times when screw-ups and mistakes are inevitable. To err is human, and the people behind even the most monolithic of corporate organizations are still fundamentally human. However, businesses fixing problems can be difficult because of the expectations. It can be particularly bad if the damage is so extensive that the very core values of the brand itself is being In Names, There Is Power 05 Feb 2012 at 23:45 admin branding No Comments In many ancient cultures, names were believed to carry power. In some ancient myths, the first woman was said to have gained her freedom by threatening God with knowledge of his true name. It is said that knowing the name of a person was to have power over them, which was part of why so many cultures had people with two names – one meant for “outsiders” and another for their inner circle. In business, Branding By Differentiation in the Hotel Industry 16 Jan 2012 at 01:58 admin branding No Comments Branding is perhaps one of the most important developments in the hotel and tourism industries. The big names seem to grow each day, encompassing more and more tiers of the market. There are also the “brands of one,” the hotels that exist only as a singular entity but have such weight and reputation that they seem able to compete with the Hiltons and the Marriott
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