go-Digital Marketing Blog        Facebook CTR and BenchmarksDr. Augustine Fou BioAugustine Fou Slideshares on Digital MarketingSocial Media BenchmarksDigital Footprint Score™go-Digital         Internet Consulting Group, Inc. is a management consulting firm, founded by Dr. Augustine Fou in 1996,         specializing in Internet strategy consulting, digital marketing solutions, and implementation management. go-Digital works with clients to develop solutions that integrate business strategy,         technology strategy, design, and marketing to create real value using the Internet medium. As a pure consulting firm, go-Digital serves as knowledge leader for clients and takes an objective stance in identifying optimal resources for the implementation and evolution of client's online offering, leveraging the best-of-breed partner companies in the go-Digital Confederation. We help clients achieve         online offerings that enable, empower, educate, and         inspire. ... helping our clients go-digital ...                            design         Our         creative talent inspires designs that transform websites         into vibrant forums of interaction, exchange, and         commerce ...                  technology         The         spectrum and depth of our technical skills enable us to         execute client projects with unmatched speed and         efficiency ...                  experience         Our         collective experience across industries and in-depth         functional expertise makes us uniquely qualified to guide         and advise the client ...VISION- Executive BriefsSocial Media Ads are DOA -- MediaWeek October 13, 2008.Missing Link Marketing -- Marketing Science. September 22, 2008.The Need for Speed -- MediaPost September 22, 2008.SEO Can't Exist in a Vacuum -- HowToSplitanAtom October 8, 2008.A Different Perspective On Social Media Marketing -- Marketing Science. July 15, 2008.WOM: Just Don't Do It -- Adweek July 14, 2008.Tips for Success in a Web 2.0 World -- iMediaConnection April 23, 2008."ContextualCommerce(tm)"by: Dr. Augustine Fou,go-DigitalThis article is posits acontrarian view that the consumer space is thenext target market and that the advertisingrevenue model is fundamentally flawed in theInternet space. A new term is coined, contextualcommerce(tm), to capture how the Internet can beused most efficiently to deliver content thatprovides the context for commerce."TotalConvergence"by: Dr. Augustine Fou,go-DigitalThis article is meant tostimulate discussions about how the Internet hasinitiated, enables, and necessitates theconvergence of media types, revenue models, andtechnologies. It gives a perspective about howthe evolving needs and sophistication ofindividual consumers of information drive thisconvergence."Globally LocalAdvertising"by: Dr. Augustine Fou,go-DigitalThis short article isbased on the comments and insights of advertisingluminaries who debate the merits of glo