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Story Book
Your Business Has A Story To Tell -  But How Well Does It Sell?
A lot of great companies are finding it tougher than ever to win new business. They are brilliant at doing whatever it is they do... but not so good at getting the story across! And, let's face it, in the current economic climate that story has to be exceptionally well constructed. And that's where we come in...
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We're a small team of copywriters who specialise in helping businesses that struggle to explain what they do, in ways that turn enquiries into customers - no matter how tough things are out there.
Why Are Buyers So Wary?
They're afraid of making a mistake, of wasting money, and looking stupid. They want someone else to reassure them. And until they get that kind of support they just keep putting off the decision.
The Solution - Satisfied Clients
Your prospects will find it easier to make that decision if you introduce them to your satisfied clients. Nothing is more reassuring than an independent endorsement from a third party who can speak from personal experience. But getting that endorsement, and making the most of it, takes specialist skill and considerable experience.
The Full Story
It's easy enough to get your happy customer to come up with a few positive sound bites, but how meaningful are they when taken out of context? A thoroughly researched and well written case study is far more powerful - only when the problem is fully explained can the reader appreciate the true value of the solution.
How We Do It
You explain the background to us, we interview your client over the phone, then we distil this information into a really compelling story.
When your prospect sees the case study on your website, in your sales literature or in any other promotional material you use, it gives them just the reassurance they're looking for. They'll trust your customer's word because they can relate to the situation and the story.
A Small Investment That Pays Off Again And Again
We're adept at creating these stories, so the cost is relatively modest. The exercise will almost certainly pay for itself with just one new client, and you can use the stories repeatedly - so the return is excellent.
And While We're On The Subject...
Our services also extend to building websites, producing videos, and providing editorial material for all your marketing needs.
Our proven story-telling techniques - our Case Studies, make your messages powerful and  interesting - and they give your potential clients the confidence they need to  choose you. Call us today to investigate what our Case Studies can do for your business!