Custom Pool Builder Marketing |  For Builders Who Sell PoolsYour home for custom pool builder marketing tipsHomeAbout UsContact UsPrivacy Policy« Older EntriesWhy AdWords for Pool Builders PPCPosted January 27, 2015Why AdWords for PPC?Can a pool builder rely on SEO alone to drive traffic to his website?SEO is not the king of web traffic anymore and a pool builder who simply relies on SEO is losing big time to competitors who’ve taken a more dynamic approach to online marketing. But it’s not enough to just blog, be visible on Facebook and other social media sites, or engage in email marketing.For a more potent marketing campaign, you’ve got to include Google AdWords in your arsenal.  But isn’t spending for AdWords a burdensome addition to your marketing expense?The guys from Pool Builder Lead Rocket break down the specifics of what differentiates a great Pool Builder PPC Company.No, it won’t and here are the reasons why AdWords is all worth your money:1. Expansive audience reachGoogle is the king of search.And the competition isn’t even close. Google’s share of global search amounts to 65.2%, which is way too far from Yahoo’s 4.9% and Bing’s 2.5%. So it’s not surprising that Google offers the best opportunities for businesses who want to be seen online.And if you add in AdWords into the mix, you’ll get the most expansive reach you’ll have for your business. With AdWords you won’t only be seen on Google Search, but you’ll also be visible on other big search engines like YouTube.2. Quickest way to get on top of Google Search It’s a no brainer: every business wants to get their website on top of Google’s search results. While SEO can take you up there, you’ll have to wait months for the result. And you may even need to wait longer (and spend more) whenever Google introduces changes on their algorithm.But can you have the patience to wait for such a long time if you have a campaign that needs to be seen by your target audience the soonest possible time?That’s where AdWords come into the picture. AdWords is by far the fastest way to get on top of Google. If you’re willing to pay higher bids, you can be sure your ads will be seen on top of Google’s page 1. But it’s a guarantee that the money you’ll spend will not be in vain as ads on the top page has a click-through-rate higher than 7%.3. Reach out to your targetSo, AdWords will lead you to a large audience in the fastest possible time. But TV and radio will also allow you to reach massive audience in an instant, so what’s the difference?Well, with radio and TV you’re not exactly sure if you will be reaching out to a good amount of people that really want to know about your offer. Most of the time, your ad will just be considered a nuisance that interrupts people’s time.It’s different with AdWords as it will allow you to get to the right people.You see, people who use Google do so with a single purpose in mind: to find what they want. So if your AdWords advertisement is crafted i