CEO.comCEO LifestyleEntrepreneurial CEOFinanceGlobal BusinessGovernanceHuman Resource ManagementLeadership & ManagementMarketingOperationsStrategyCEO.com InterviewContributed ArticlesInfographicsFeatured Content7 Surefire Ways To Add CustomersHow To Achieve Work-Life Balance In 10 Easy StepsHow To Spot A Toxic LeaderLying Is Not A Business StrategyHow Not To Be A Jerk Over Email  The War Between Our StatesA Crash Course In Business PitchesEmployee Appreciation Is Vital To Productivity Executive Entrepreneurship And New Paths To Startup Success5 CEOs Who Successfully Weathered A CrisisSenior Managers Won’t Always Get AlongCulture Is The Secret Ingredient<>News & Insightssee allCEOs Who Tweet Are Better LeadersCEOs Who Tweet Are Better LeadersFox BusinessIf your company's CEO isn't spending time on social media, he or she should be. Employees view company executives who regularly use social media as better leaders, more trustworthy and better brand ambassadors, according to a new study from the social media and digital leadership firm BRANDfog.View full article »3 Tips For An Effective Social Media Strategy3 Tips For An Effective Social Media StrategyFox BusinessPubsoft Director of Marketing Heather Wied says small businesses shouldn’t spread themselves thin trying to master every social network under the sun. Pubsoft, which helps businesses publish online content, integrates social networking to help customers spread the word about their businesses. “The best social network for you is dependent on your target market,” says Wied.View full article »7 Surefire Ways To Add Customers7 Surefire Ways To Add CustomersCEO.comAdding new customers in your current market is often the single most impactful action firms can take to increase revenue. That’s because every new customer brings exponential growth potential in the form of follow-on sales, cross-selling/up-selling opportunities and referrals to new prospects.Yet new customer acquisition in a core market is no easy task. Companies everywhere struggle with it for reasons that include the high cost of change from an incumbent vendor, poor targeting, weak value propositions and propositions misaligned with customer values.So what’s the fix? How do the best companies close more business more quickly? In working with and studying hundreds of top performing companies, we have identified 7 ways in which businesses consistently acquire new customers within their core markets. Each one of these solutions can have an enormous impact on your ability to...View full article »10 Founding Teams Who Made History10 Founding Teams Who Made HistoryFortuneNamed after the Stanford University Network, Sun Microsystems became the goliath of computer workstations in the 1990s, so much so it once used the slogan, "We're the dot in dot-com." But the end of the dotcom boom meant the shuttering of many businesses that relied on Sun's technologies; the company ultimately was acquired by Oracle for n