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    • Bradley Gale Bradley T. Gale value map product positioning competi 
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    • Customer Value, Inc. is a market-strategy services firm specializing in customer-value management an 
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    抓取时间:2014年04月12日 03:52:49
    网址:http://cval.com/
    标题:Customer Value, Inc.: Home
    关键字:Bradley Gale, Bradley T. Gale, value map, product positioning, competitive positioning, value-based pricing, value prici
    描述:Customer Value, Inc. is a market-strategy services firm specializing in customer-value management and value-based pricing
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    HomeSite MapContactAbout UsManaging Customer ValueProducts & ServicesValue-Based PricingSuggested ReadingCustomer Value, Inc. (CVI), founded in 1990 by Dr. Bradley Gale, is an action-learning and product-strategy consulting firm specializing in customer value management and pricing based on market-value benchmarks.New from CVI!Live, interactive demo: evaluating product concepts with the Value Strategy ToolkitCVI's Value Strategy Toolkit (VST) helps product-development and marketing teams assess the market attractiveness of alternative product concepts and estimate an appropriate price for them. The key input into the tool is a table comparing the performance and prices of products currently on the market. An analysis of this data provides a foundation for assessing how customers will view a new product relative to their alternatives. The technique yields benchmarks for price recognizing the going rates in the market plus the comaprative performance of the new product.On June 20, Dr. Bradley Gale, author of Managing Customer Value, and his colleague Donald Swire, developer of the Value-Strategy Toolkit software, will demo how you can use The VST value-mapping tools to size up and refine a product concept prior to launch. This demo is free. For more information and to sign up, see here.Save the date: Thursday, June 20, 2013 Time: 11:00 AM Eastern time (USA)A Customer Value Perspective on the Launch of the iPad MiniWhen Apple introduced the iPad Mini in late 2012, it entered a crowded market category - small tablets.  The dozens of models available to consumers included great products from the likes of Google and Amazon, some of which were available for as little as $200.  Apple priced the most basic iPad Mini  at $329, and prices for the top-of-the-line models were double that. Security analysts were mixed in terms of the wisdom of Apple's move. Was the iPad Mini overpriced?  The discipline of Customer Value Analysis (CVA) helps product managers test the viability of different product launch strategies.  We wondered what a CVA might say about the iPad Mini launch.  You can click below to download our analysis. It might give you some insights into what tablet you would like to purchase.  More importantly, it should give you some insight into how you can use Customer Value Analysis to help make your next product launch a marketing success.Download iPad-Mini AnalysisISBM Webinar now available for viewing on lineOn Sept. 26, in a Webinar hosted by Penn State's Institute for the Study of Business Markets, Bradley Gale, Author, Managing Customer Value, Founder & President, Customer Value, Inc.   spoke on Earning Market-Share Gains & Price Premiums -- Via Value Mapping . The talk was aimed at product-line and general managers whose businesses:are launching new products that will compete with already-in-market alternatives,have a mission to gain market share or to stem market-share losses, or are earning below-par margins.The webinar is now ava

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