daavi.com
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Join Today Sign In Daavi Zain Marketing Analytics and Direct Response Consultant Location Washington D.C. Metro Area Industry Marketing and Advertising Join LinkedIn and access Daavi Zain’s full profile. As a LinkedIn member, you'll join 175 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to: See who you and Daavi Zain know in common Get introduced to Daavi Zain Contact Daavi Zain directly View Full Profile Daavi Zain's Overview Current Principal at Measured Path, LLC Past Director - Direct to Consumer at Rosetta Stone Director of Marketing at Exent Technologies Product Manager at Dell Marketing Analysis & Planning at Dell Direct Mail at Dell MBA Intern at Intel Manager at NDC Group / Xpedior Design Engineer at Association of American Railroads see less see all Education Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften The University of Texas at Austin - The Red McCombs School of Business University of Maryland at College Park Walter Johnson High see less see all Recommendations 8 people have recommended Daavi Connections 469 connections Websites Personal Website Blog Daavi Zain's Summary I am a seasoned marketer with particular expertise in analytics and optimization. I began my career as an engineer, and after earning an MBA in marketing, have found a way to marry those worlds. My background includes day-to-day management of an $80mil business, building and executing advertising campaigns in all forms of media for Fortune 500 companies, and measuring & optimizing countless online/offline marketing initiatives. I have the added experience of having managed all advertising channels simultaneously, giving me a real appreciation for their interplay and synergies. Currently, I consult with a variety of companies to improve and grow their businesses through sound, measurable tactics. I have been doing analytics work for 10 years, and have enjoyed watching the industry evolve during that time. Projects I worked on in the early days like attribution analyses and media-mix modeling were all done manually the hard way. Today, there are myriad tools out there for the modern day analytics manager, and some of these are great. But having toughed it out in the trenches early on benefits me every day. I love this work, as it continues to challenge me with increasing sophistication. And I get the pleasure of helping companies learn and grow. Specialties Marketing analytics & optimization, multi-channel marketing, acquisition/retention marketing, Direct Response and ROI-based advertising (DRTV, Print, Radio, SEM, Affiliate, Display, Email, Direct Mail), Web analytics (Google Analytics Qualified, Omniture Site Catalyst, WebTrends), call center analytics, A/B & multi-variate testing, attribution analysis, SalesForce.com, database marketing, segmentation, Customer Relationship Management (CRM), product management,
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