About About UsOur WorkOur TeamEventsResourcesCareersOur ServicesCo-Creation CommunitiesCrowdWeaving®BlogContactRequest DemoAbout About UsOur WorkOur TeamEventsResourcesCareersOur ServicesCo-Creation CommunitiesCrowdWeaving®BlogContactRequest DemoHome NEWMatt DeAraujo2019-06-19T11:52:27-04:00Leverage the Power of Real Customer Insight Through Co-CreationWe all know how good it feels when your opinions and views make a difference, so why should it be any different for your customers? Every time you make a change to your product, service or marketing, your customer’s perspective should be top of mind. Enter Co-Creation.Leverage the Power of Real Customer Insight Through Co-CreationWe all know how good it feels when your opinions and views make a difference, so why should it be any different for your customers? Every time you make a change to your product, service or marketing, your customer’s perspective should be top of mind. Enter Co-Creation.Co-Creation Realized through CrowdWeaving®Crowdweaving® is a comprehensive, proprietary solution from KL Communications that allows your brand to co-create with your ideal customers.
The Result?
Authentic engagement, actionable insights and market innovation.
CrowdWeaving® Through Co-Creation Communities
CrowdWeaving® combines traditional market research tactics and progressive co-creation methodologies to obtain deep insights into consumers key needs and drivers of behavior. This actionable process is broken down into four phases, including independent idea generation, customer collaboration, idea evolution and passion index development.
Best-in-Class Online Communities
CrowdWeaving® is implemented on a 24/7 built-in proprietary infrastructure for customer engagement and conversation. It features traditional community tools including polls, forum discussions, surveys, and journals, as well as non-traditional, proactive tools enable clients to ideate and collaborate with their customers. Our team of research experts works with you to identify, synthesize and analyze ideas and themes and uncover key opportunities for innovation. All communities also have a real-time dashboard that provides up-to-the minute insights, seamless mobile integration and full customer support, to ensure you have everything you need to truly engage your customers throughout the entire innovation process.
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Industry-leading Innovators
Some of the world’s most trusted brands work with us to engage with their customers.
Entertainment Weekly Increases Consumer Engagement
As a digital content publisher Entertainment Weekly utilized Crowdweaving® to collaborate with their customers in order to ensure their digital content was offering up-to-the-minute entertainment information and news in line with consumer expectations.
Maintain Continuous Dialogue with Brand Loyalists
“KL Communications helps us to stay connected with our consumers … and to even figure out where they are going. [Since] we think of our br