MLK Internet MarketingOur methods. Your Vision. Web Design – SEO – Social Media – BookkeepingMaking Use Of Black Colour In Graphic DesignPosted on December 21, 2018inGraphic DesignBlack is often used to reflect a variety of emotions and qualities such as elegance, authority, sophistication and boldness. As a heavy tone, it can convey strong messages and meanings to the targeted audience. That’s why many brands and companies are integrating this shade in most of their graphic design products. Here are some of the fundamental emotions that black often evokes:1. PowerMany graphic designers (one9.com.au/) usually use black when they want to link a product or brand with power. This is an intimidating tone which can make a design outstanding from the others as it is devoid of some emotions. As a result, it will allow for superiority compared to other brands.2. AuthorityDo you notice that lawyers and judges often wear black outfits? The main reason is that black will make these authority positions look more powerful when they are performing their duties. Similarly, you can utilise black in your marketing materials to create a bold and sharp image. Thus, most high-end and luxury fashion companies often have black in the logo because they want to show superiority in the target markets.3. MysteryIn addition to power and authority, black is also related to mystery or something that is unknown or magical. Therefore, many graphic designers often include this tone to represent a secret message that they don’t want to show instantly such as hidden feelings.4. SophisticationSophistication and class are other common uses of black. That’s why people from high levels in society usually wear black garments on important occasions. Also, you can see most grooms wear a black suit on their wedding day. In graphic design, most fashion brands utilise this to convey the high-end features in their services and products. Similarly, many website designs are entirely in black to convey the meaning that these brands are precious instead of common as the others.5. EleganceWomen often like to have black dresses or shoes because this symbolises elegance. This is especially true in big occasions or parties. In other words, black can be a fashion statement. And this is also true in graphic design as most companies and businesses make use of this tone to add a touch of style and elegance in their products or logos.6. SimplicityGood graphic design needs to be simple so that the audience and customers could understand the underlying messages and meanings easily. And black is a popular option for this reason. When applied in graphic design products, it will eliminate the need for other colours, thus simplifying the final product.7. ModernityBlack contains both modernity and tradition at the same time. Therefore, modern graphic designs with this tone are typically stylish and sleek with the help of simplicity and clean lines. So if your business needs