The
Science & Luck of 
Search  
Engine  
Marketing
(paid search)
Welcome to 
sem8
Quick Jumps
Search Engine Marketing (SEM) is all
about preparation, execution, constant measurement and improvement.
Since SEM requires spending money for every click, its critical to
be vigilant, and do things right.
Highly
Recommended 
SEM
Bookmarks
seo8
SEM8
Featured Site For
Online Marketing Executive
8 Steps to
successful Paid Search Engine Marketing
Step 1.. 
Learn
the basics of SEM & SEM site design
Know the meaning of CPC, CPA, impressions, clicks & what is good
site design
Step 2..
Create a keyword list to target your audience 
In addition to your product lists, use the search engine's
recommended keywords
Step 3..
Create compelling  copy for your SEM ads.
Words like "FREE" may get the traffic, but other choice words may
drive you the right customers for the right price. Don't forget
"keyword insert" copies.
Step 4..
Architect your ad campaigns optimally
Group similar words together so that your copy is most relevant to
them. Know that the better your click though, the cheaper the
keyword becomes. If you do it right, you can use the same
architecture for all the search engines. Start your architecture
design with Google and then the other sites.
Step 5.. 
Set
up conversion tracking
This tracking will enable you to track which keywords are resulting
in leads and which keywords are just costing you money.
Step 6..
Launch your campaigns and measure their performance
Launching in stages gives you control over your campaigns and
prevents your campaigns from picking up bad history for your
keywords as you will have time to fix and shortcomings in your copy. (search engines like Google, MSN, and soon Yahoo will
penalize you for bad copy.)
Step 7.. 
Do
effective bid management, keyword pruning, and keyword expansion
20% of your keywords will typically drive 80% of your traffic. Know
how to adjust the keyword/adgroup bids, positions etc to ensure you
are getting the best ROI on your click investment. Eliminate dud
keywords and also get to know
the search engine bidding techniques and how to do bulk uploads and
downloads.
Step 8..
Constantly improve your strategy & keep a pulse on the ever-changing
SEM space
SEM is all about improving relevant conversions. There are many
bidding tools, copy and site improvement tools and measurement tools
to make your life easy. Get to know them. Get a SEM certification from
Google, Yahoo etc.. 
Consider outsourcing to a SEM company if necessary.
Our Mission
To SEM or Not To SEM
4 To facilitate you to do
successful SEM
4
To be the one stop for all things SEM
SEM is all about getting FREE
qualified traffic to your website. As more and more people turn to
the web as a first point of research before making a purchase, not
engaging in SEM means distancing your company from its customers and
also leaving money on the table. Every day your site is inaccessible via the search engine
it is costing you $$$