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​How do you sell a salesman ?
I actually realized that this is what I'm trying to do. My target market are all salespeople. They have all been "Carnegie-ized" and "zigged" out and, if anything like me, respond to marketing copy with the enthusiasm of a tortoise.I will be using three techniques for certain: candid honesty, "features and benefits" and "educating terminology".What would be a good way to present the information?...how do you sell a salesman?​
All salesman like to think that they know everything about their craft, i.e., the "I can sell ice to Eskimos" syndrome. They also tend to poke fun at the used car salesman type. (He's all plaid jacket and white bucks.) I'd play those angles along with the candid honesty, features and benefits and educating terminology you mentioned. One very important bullet under "terminology" should be industry-specific buzzwords and acronyms.​
The hardest thing for me to learn, and the most productive for ad copy - get in the surfer's shoes.Think, what would I be thinking about/looking for had I found my site as a visitor? Give them what they are looking for as quickly as possible. It will probably be features and benefits. Lay down the deal, while being concise.Since you're dealing with salespeople that are somewhat immune to marketing copy, I would stay away from fluffy, buzz-like words, unless extremely appropriate. Explain what you have to offer quickly in plain English.Site visitors have a very limited attention-span, give them the details without making them dig. The promotion page that the above linked thread was about is way too wordy, way too much information, IMO.Evaluating the surfer's perspective can be quite rewarding. We often get locked up in the "this is what I want the surfer to do" mentality, when we should be saying "what would the surfer do on this page, and what can I change to make them do what I want."Think in terms of being the salesman that just found your site, immune to hype, and looking for something. How would you react to your site in those shoes.​
How to Sell Without Sounding Like a Salesman ?
When it comes to selling during a customer service call, small business owners face a double-edged sword.On the one hand, stellar, personalized customer service is one of the biggest differentiators between small businesses and corporate chains. So you don’t want to give the impression that you’re trying to squeeze every last dollar out of customers when they call. But on the other hand, the conversation might be your only opportunity to personally interact with them, and possibly create a return customer. So what is a small business owner to do?Believe or not, 15% of customers actually want to hear other great offers, which tells me that people appreciate learning about different offers when they are communicated in the right way. Here are three best practices your small business can use to take advantage of this o