3486每件赏心悦目的东西背后，总有一段悲哀的隐情，连最不起眼的小花要开放，世界也得经历阵痛。窗前我出家门的时候恰逢午后，母亲照常坐在客厅方桌边的椅子上，紧随开门前后的是一番例行公事般的对话：——你们注意身体，别老瞎操心——知道知道，你也是，一个人在外面。——你们睡会吧，到上海了我打爸爸电话。——下周要降温了，被子记得拿出来换。Read More…Posted in Others at October 14th, 2016.   No Comments.Onward & Never Give Up今天是个特别的日子，当我打开Running的时候：Read More…Posted in Live at August 13th, 2016.   No Comments.读书笔记：营销是什么产品：顾客得到的全部附加利益总和(the total package of benefits)定位：产品独特的卖点(unique selling proposition)成功偏见的失败(failure of success bias)认知外围视野(cognitive pperipheral vision)共有信念(shared beliefs)Read More…Posted in Read at June 19th, 2016.   No Comments.读书笔记：社会心理学 | 临床应用治疗师总是倾向于问那些能够肯定他们假设的问题，人们总是通过寻找能够验证某一特质的信息来做测验，我们的假设把对象塑造成我们所期望的类型。示例：想要验证是否外向，就会询问外向相关问题(而非内向问题)，这些问题使得被测是否外向的表现得更加外向，反之亦然。使用「获得性设计」话术进行说服示例：「40%存活几率」比「60%死亡几率」更能推动患者接受手术即使不能通过掌控意志力来直接控制感情，我们也能通过行为间接影响它。示例：治疗师使参与者重复新的行为方式Read More…Posted in Read at April 24th, 2016.   No Comments.读书笔记：社会心理学 | 群体影响社会唤起促进优势反应，无论反应正确或错误；相对而言，简单任务的优势反应是正确，复杂任务的优势反应则是错误。示例：体育比赛主场胜率60%；口吃者在大庭广众下更容易口吃社会懈怠：随着群体规模增加，个体所付出的努力程度在减少示例：志愿者在集体拔河、喊叫中的参与度远远小于他们独自参加的情况对策：提高任务挑战性；奖励成功；立团队荣誉感群体极化：讨论加强群体成员的初始观点原因1：信息影响。对他人观点重复越多，就越可能在复述中认同这些观点原因2：规范影响。当发现和他人持有相同观点，为使他人喜欢我们，我们会将观点表达得更强烈示例：赛车项目讨论过程Read More…Posted in Read at March 27th, 2016.   No Comments.« Older EntriesRECENT BOOKSRECENT MOVIESRecent Comments良柄 on Chrome插件推荐andoosea on Chrome插件推荐良柄 on Chrome插件推荐孙威 on Siri可以为我们做更多栗子 on Siri可以为我们做更多Recent Articles窗前Onward & Never Give Up读书笔记：营销是什么读书笔记：社会心理学 | 临床应用读书笔记：社会心理学 | 群体影响CategoriesarticleFavoritekaixinLiveLyricsMovieOthersPhotopmReadUpdateWorkTimelineTimelineSelect MonthOctober 2016  (1)August 2016  (1)June 2016  (1)April 2016  (1)March 2016  (1)October 2015  (1)July 2015  (1)June 2015  (1)April 2015  (1)February 2015  (1)January 2015  (1)September 2014  (1)June 2014  (1)April 2014  (1)March 2014  (1)January 2014  (3)October 2013  (1)September 2013  (1)October 2012  (1)July 2012  (1)June 2012  (1)February 2012  (1)December 2011  (1)November 2011  (1)October 2011  (1)September 2011  (1)July 2011  (2)June 2011  (4)May 2011  (3)April 2011  (3)March 2011  (2)February 2011  (1)January 2011  (2)November 2010  (1)October 2010  (2)September 2010  (1)August 2010  (2)July 2010  (1)June 2010  (2)May 2010  (1)April 2010  (1)March 2010  (2)February 2010  (2)January 2010  (6)December 2009  (9)November 2009  (3)October 2009  (3)September 2009  (2)August 2009  (5)July 2009  (6)June 2009  (8)May 2009  (10)April 2009  (19)March 2009  (25)February 2009  (36)
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