autoextremist.com
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RantsOn The TableFumesThe LineRoad KillImage GalleryReader MailAbout AESearch AEContact AERantsOn The TableFumesThe LineRoad KillImage GalleryReader MailAbout AESearch AEContact AENo. 765,September 17, 2014About The AutoextremistWhat do you do when when you've been immersed in all things automotive since before you took your first steps? When you're the scion of an automotive family in an automotive town in its very own automotive universe? When you've forgotten more about cars and motorsports and everything and everyone involved in the business than most people will ever know? When cars aren't just in your blood, but also in your bones and your brain and the very air you breathe? If you're Peter M. De Lorenzo, you ramp it up a bit further. National commentator, industry consultant and author (as well as former superstar ad man), De Lorenzo's daily (and nightly) focus for the past 15 years has been Autoextremist.com, a weekly Internet magazine devoted to news, commentary and analysis of the auto industry and the business of motorsports. Translation: De Lorenzo likes to tell the truth about what's really going on behind the scenes in the car business. And sometimes, things get ugly. Real ugly. But he is as passionate with his praise as he is with his critiques, and Autoextremist has become a weekly "must read" for leading professionals in all industries. De Lorenzo is considered to be one of the most influential voices commenting on the business today. It's the very definition of a high-octane life. And it's what fuels De Lorenzo to keep the pedal down - hard. He won't stop because he can't stop. A bit tired, perhaps? No way. De Lorenzo is one of the most untired people we know.De Lorenzo's latest book is Witch Hunt (Octane Press witchhuntbook.com). It is available on Amazon in both hardcover and Kindle formats, as well as on iBookstore. De Lorenzo is also the author of The United States of Toyota.NavigationRantsOn The Table Fumes The Line Road Kill Image Gallery Reader Mail About AE Search AE Contact AE Follow Autoextremist The Autoextremist - Rants MondaySep152014 The democratization of stupidity. Monday, September 15, 2014 at 01:43PM By Peter M. De Lorenzo Detroit. The auto industry never ceases to amaze me. It can soar and impress with stunning grace and wild exhilaration, yet it can churn and burn with an inevitability that’s relentlessly mind-numbing. And the propensity for this business to collectively shoot itself in the head and snatch defeat from the jaws of victory remains constant and unyielding. Given that, I feel ill winds starting to gather in the gloaming. Things don’t appear to be what they are and other things, well, are turning out to be exactly what they appear to be. There’s a simmering chaos that se
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