Skip to contentAV ConverterMenuHomeDigital SignageHome Automation SystemsBest Home Sound System OptionsHome Theater Design Trends for 2017What Is Digital Signage and How Is It Used?February 15, 2019January 4, 2017 by ywyeaSignage is just about as old as humans. Where people have existed, they’ve always needed some way of pointing out places of interest and other informative tidbits. But, considering we’re not cavemen anymore, we also shouldn’t limit ourselves to physical signage either.The latest trend has been to segway into digital signage. What is digital signage you may ask? Well, luckily, we’ve got this handy dandy post to explain just what it is and how you can put it to good use. Let’s first get started with what exactly digital signage is and then progress from there.What is digital signage?When people use the terms “digital signage” or “electronic signage,” they’re talking about digital displays that are used to either inform or advertise. These systems are showing up all over the world.Both retailers and transit systems are increasingly using this cool new way of displaying information, and this is now spreading to corporations, campuses, and government institutions in order to use new technology to take on an age-old task.What are some of the benefits of digital signage?In order to communicate with people today, you need to target ways of receiving information. Since those ways are increasingly going digital with computers and smartphones proliferating, it only makes sense that the next focus in signage would also be to go digital. This way, you can reach a larger audience and convert leads more effectively.Digital signage isn’t just cool, it’s also more efficient that printed posters, bulletin boards, and email because you can display breaking news right in real-time, you can have multiple things on-screen at one time, screens are bright and naturally show motion, it’s cheaper to print for large audiences, it’s the greener option, and you can change what’s on-screen throughout the day.Why should I go with digital signage?There is a number of reasons why you should go with digital signage. Digital signage doesn’t just engage and inform more people in a reliable way, it’s also a modern approach to communication that will draw viewers in with its screened, bright, and interactive experience.This will also, for instance, allow you to send emergency weather alerts that can save lives in seconds instead of having to rely on other slow methods. It can be as simple as sending a text message to all phones in an affected area in order to make sure that as many people are as informed as possible.What kind of content can be shown in digital signage?The good news about this aspect of digital signage is that the options are virtually limitless. You can use old school text and graphics, flash with audio and video, event schedules, PowerPoint present