≡ MenuHomeContactAboutTestimonialsConsultingVaultDynamic MediaSuccessful Marketing Strategies, Proven ResultsInternet Marketing Consultant Michael CampbellYou want to advertise, promote and build your business. You want to get more sales, produce more product and achieve higher profits. I’m here to help you do that.
Key marketing areas that I can help you with:
Creative, Sales and Advertising
Product Creation & Promotion
Career and Business Decisions
Choosing Media & Social Channels
Traffic Generation Strategies
Converting Traffic into Customers
Creative, Sales and Advertising
The creative in your advertising must attract what the customer wants. These wants are hidden desires, emotions and needs, that have remained same for over 100 years. Things like health, beauty, virility, significance, style, security and dozens of others.
However, technology changes daily. If the message about your product, or service can satisfy those hidden emotions, needs and desires, through the technology your prospect uses now, then your brand will be found instead of the competition.
The key to getting you top of mind in the consumer, is finding your differentiating factors and the message that is uniquely yours to tell. My task is to uncover the soul of your brand and tell your story through advertising and sales collateral. To help you find your story and tell it.
Product Creation & Promotion
Success will always come to those who can identify a problem, create or source a solution, then sell the solution to the existing market. Never the other way round. (Unless you’re creating a whole new product category. But even then, the desire must be there. It just needs to be honed and magnified.)
We can find problems seeking solutions, through keyword research, market research, psychographics, demographics and other tools. By asking questions and running surveys. By monitoring conversations in social media and the blogosphere. Problems waiting to be solved are everywhere you look.
If you want to create a product and build a business, there are questions to be answered. Like what medium to use? How to sell it? When and where to sell it. How much to sell it for? What will be your back end sale, or upsell? And how will you followup with the customers, to make them brand fanatics for life?
These are just a few things I can help you with. I’ll be there as your guiding light, your North Star, helping you navigate the tricky waters, so you can create a sensational product, get the word out and get loyal repeat customers.
Career and Business Decisions
Countless professionals are not happy in their careers. Over the years there have been doctors, lawyers, accountants, firemen, even high school principles that woke up one day and asked, “Is this all there is?” What about all the hopes, dreams and aspirations that you used to have?
The same holds true for businesses. What’s next? Where should we go from here? How do we increase sales a