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Contact UsMembers' AreaGlossary Français Home About us Measurement Audits COMB Data COMBNavigator® COMB School Membership What's New Members' Area COMB Audience Measurement Independent. In-Depth. Indispensable. Leading advertising agencies ask, "Is it COMB approved?" to ensure the highest standard of accountability when planning out-of-home (OOH) advertising campaigns. That's because COMB has a 48-year history of conducting independent, in-depth measurement of OOH audiences under the scrutiny of advertising agencies, advertisers and leading out-of-home media companies. It publishes circulation and planning data for close to 80,000 OOH advertising faces in over 280 markets, providing a trusted, indispensable resource for planners, buyers and sellers of out-of-home media. COMB Member Companies COMB Audit Score Represents COMB OOH companies' posting performance for the 12-month period ending December 31, 2012. more News COMB Data Report COMB navigator IGNITE Sparking Ideas in OOH - November 14, 2013 Reserve a seat for IGNITE, the Out-of-Home Marketing Association of Canada’s half-day OOH forum and trade show. Keynote speaker Steffan Postaer from Gyro San Francisco, will provide insight into the relevancy of OOH media in the development and success of his celebrated works, a provocative retrospective and his vision for the future of OOH. To learn more and register Seeking highest traffic-volume intersections for your OOH campaigns? Step One: broaden your horizon. Check out the maps of Toronto, Montreal, Vancouver and Ottawa to see that drivers are not concentrated in each city core, but in fact distributed more broadly throughout the larger community and neighbourhoods. more... The COMB Data Report includes COMB GPS-based travel research steers decision to modernize the outdoor advertising ‘GRP’ Following a two-year investigation into how the ever-growing mobility of Canadian consumers is impacting exposure to outdoor media, COMB, on October 17, 2012, released the results of new empirical research designed to increase the precision in measuring outdoor GRPs. more COMB attracts new members- Titan, Rouge Media, Quebecor Media and Cogeco Métromédia On September 25, 2012, the Board of Directors voted to expand its membership of out-of-home (OOH) media companies ... more COMB releases new software to put OOH data at planners, buyers and sellers’ fingertips. The COMB Data Report now resides on over 1,000 Canadian media industry desktops. It provides quick, custom views of the COMB-approved OOH landscape in 250 markets across the country...more COMB Launches COMBNavigator® 2012 Better Data. Smarter Planning. “The hybrid design which incorporates both statistical probability and empirical GPS data, is a first to be offered to the marketplace”...more COMBNavigator® views... from a 25-year planning veteran...more The COMB Data Report will be updated on January 2 and July 2 of each year. It
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