Toggle navigationECOSYSTEM SOLUTIONSUSE CASESOUR PARTNERSABOUT DCGCONTACTUnderstand and Forecast Consumer BehaviourThe Behavioral Knowledge Ecosystem is a predictive analytics application that uses AI to perform deep analysis of people’s actions across digital and real world environments. Our clients use the quantitative and qualitative insights generated by BKE to optimize services and enhance profits.learn moreHow it works The Behavioral Knowledge Ecosystem collects, filters and integrates data from existing qualitative and quantitative sources to accurately identify and profile individuals, groups and actions. It uses these insights to identify patterns and predict future behaviour.1Collect2Learn3PredictGoing deeper in the solutionThe platform has been designed to work as the core of a modular ecosystem that integrates quantitative consumer data with qualitative environmental insights (like weather, location and holidays) that have been identified as useful to the process. The data is then filtered and conveyed to our proprietary profiling platform to return a detailed snapshot that can be used to filter individuals or create accurately segmented groups for different purposes. The restructured data will is then sent to the predicting engine to start the forecasting process.1. CollectA series of modules are connected to available data sources via APIs. Depending on a client’s needs, some or all of the possible modules will be set up and activated. The different modules areIdentificationVisual recognitionBiometric scanningBadgesWi-fi & beaconstracking
Video analysis
Wi-fi & Beacons mapping
Mobile phone
GPS
engagement
Loyalty engines
Social Media
Surveys
payment
POS
Digital payments
Mobile
2. Learn
The profiling platform gathers, filters and matches data from the selected sources to make it usable. It can segment and group audiences by characteristics to perform profiling and behavioral mapping.
Profiling
The profiling platform matches non-uniform data inputs to filter the audience and group it by psychographic behavioural characteristics.
Mapping
The platform applies different filters to return accurate mapping of behaviours in space and time.
3. Predict
This is where the magic happens. The filtered and formatted profiling data is crunched by our proprietary algorithm in the predictive module. The engine incorporates additional qualitative data coming from the external environment - things like weather, holidays, traffic and events - that aren’t strictly related to the profiling data. AI A/B testing helps the predictive engine to determine what data is most likely to impact the future behaviors of individuals and groups in order to augment the accuracy of forecasts.
BEHAVIOURAL PREDICTIONS
The platform returns accurate behavioural predictions that incorporate historic transactional and qualitative profiling data. It also learns by comparing its predictions with subsequent actions.
DGC Behavioural Knowledge Ecosystem   Official Presentati