GCI MagazineYour Brand Is Our BusinessSubscribeMagazineE-newsletterFebruary 2015BusinessMarkets & TrendsDirectoryNetworkingMagazineHomeBetter Green PackagingThe opportunities for making a brand’s packaging more green may seem endless, which is why it is important to find something that is just right for your brand and its products.Different Faces of NaturalDespite variable economic conditions and variations in consumer behavior, the natural beauty market—and particularly skin care—continues to see strong growth.Innovation in IngredientsEco-friendly suppliers fight greenwashing to deliver results.Green Beauty Claims That ConnectTo ensure your brand’s green claims have meaning for consumers, the claims should be authentic, clear and relevant.Building Brand AdvocatesEngaged, loyal consumers who serve as advocates for a brand are really a marketer’s best friend—but knowing how to recruit, maintain and build off of them is the key for successful ROI.
1
2
3
4
5
Prev
Next
Play
Pause
Featured on gcimagazine.com
Feb 14, 2015 | 03:13 PM CST
Her 2015 Beauty Wish List (and the Brands that Rocked Her World in 2014)
By: Denise Herich
At look at the products and brands that made the biggest impact in her world in 2014 and how they are shaping her current desires.
Feb 12, 2015 | 02:45 PM CST
Beauty Meets Tech
By: Valeria Cole
Regardless of industry, consumers want products that are effective, that create new value, that match their own values and an experience that is fun, informative and simple.
Feb 09, 2015 | 02:01 PM CST
Agility Ability: Lessons in Branding and Presentation
By: Mark Lusky
Colorado’s fast-changing pot regulations bust branding efforts, offering a lesson for all those involved with branding to maintain ‘agility ability.’
Feb 08, 2015 | 02:33 PM CST
The Color Essentials
By: Sara Mason
Supplier insights on creating winning color cosmetics, and an overview of color forecasting and trends.
Latest News
Feb 12, 2015 | 10:13 AM CST
Avon Reports Q4 2014
Beauty sales declined 14%, but increased 5% in constant dollars; strengthening of the U.S. dollar impacting of foreign currency in reported results.
Feb 09, 2015 | 10:23 AM CST
Revlon Announces New Chief Marketing Officer
Benjamin Karsch to lead the Revlon Consumer division’s global brand marketing, product development, consumer engagement and public relations.
Feb 06, 2015 | 11:58 AM CST
Energizer Takes Next Step in Separating Household Products and Personal Care Businesses
Company files with the U.S. Securities and Exchange Commission; separation planned to be completed by July 1, 2015. Personal care expected to drive top-line and market share growth through portfolio of brands and innovation.
Feb 06, 2015 | 11:51 AM CST
Arden Sales Down in Q2 Fiscal 2015
Elizabeth Arden's net sales down 17.2% compared to the prior year quarter; company cites decline in sales of celebrity fragrances and lower level of new product innovation.
Feb 04, 2015 | 11:34 AM CST
U.S. Prestige Beauty Grows, Consumers Look for Ex