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Growth Engine
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What We Think
Connected Marketing
Marketing Rebooted
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WHAT WE DO
What We Do
Growth Engine
Enterprise Wide Connection
Data into Intel
What We Think
What We Think
Connected Marketing
Marketing Rebooted
Segmentation
Big Growth Club
OUR CLIENTS
WHO WE ARE
Our Team
How We Work
Contact
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You have to shift the demand curve to deliver growth in the age of business as UNusual
Businesses have been optimising every aspect of their operation for decades now and there is little room for gains on that front. Now is the time to act differently.Today, as a marketer, you either work out how to significantly shift the demand curve or brace yourself to be overtaken by other savvier, more fleet of foot, empathetic products, services and platforms.We are passionate about shifting the demand curves of our clients’ assets. It’s what gets us up in the morning.
The landscape has changed - we understand how tough it is out there
The obvious statement is that much has changed in the past 10 years but so we are on the same page, here is our top 10:The drawbridges are down and the enemy is at every gateConsumers have more choice and are less trusting and loyal in every categoryFinding growth is hugely difficult in saturated marketsDifferentiation is hard to achieveOptimisation is most organisations’ mantra - faster, better, cheaperDriving shareholder value is THE key focusSystemising/operationalising everythingEveryone is obsessed with perfecting customer experiencesTechnology has disrupted everything - marketing needs to lead, not be ledJoining up the data dots to make smarter decisions is still a work in progress despite the noise
A different response is required to shift the demand curve
There is no such thing as business as usual anymore. Businesses either shift their demand curves or die. As experienced marketers, across categories we know that the only answer is to respond differently if we are to survive and thrive. Shifting the demand curve is our sweet spot at G=mc2 and we build our responses to clients’ brand challenges around three key beliefs:
Growth engines
You won’t get very far without the right growth engine.
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Enterprise-wide connection
Failure to activate strategy systematically is the hidden error in many organisations - marketing must be more connected at an enterprise-wide level.
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Data into intel
Successful businesses work out how to consistently leverage intelligence.
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The New Formula for Brand Growth
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