hopefluent.com
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Hopefluent LogoEntering into the spring season in 2016, the weather ought to be warm and the air fragrant with blossoms. However, as the weather has been uncertain and rainysince winter, many people drew the analogy between these meteorological conditions and the stock markets and property markets in the PRC and Hong Kong. To me, despite the winds and rain, sunshine and beautiful scenery prevails in the end. You may have noticed that the development of the industry has entered into a “new normal” state. A series of supportive policies for the economy and property market have been launched. For its part, Hopefluent has proactively encountered the market competition positively by practically pushing forward a variety of businesses and braving difficult conditions. Despite the ups and downs in the markets, I remain sanguine about the development prospects in the future. I would like to take this opportunity to recapitulate our progress in the past year and share my views on the domestic property market in the PRC. In 2015, the Central Government has introduced a number of supportive policies to spur the property market guided by the core principles of clearing inventory and promoting consumption. Consequently, the business environment of the property industry saw apparent improvement and the transaction volume of properties in many cities rose. Besides, local governments responded to the changes in a timely manner by flexibly adjusting their property policies. Last year, a total of 41 cities across the PRC have cancelled or relaxed home-purchase restrictions. Currently, only five hotspots, namely Beijing, Shanghai, Guangzhou, Shenzhen and Sanya, still impose the home-purchase restrictions. Moreover, measures such as the adjustment to personal income tax on transferring and purchasing personal housing and the deed tax were launched in the middle of last year and further stimulated the spending and thus were conducive to the recovery of the property market. In 2015, Hopefluent recorded a turnover of HK$2,760 million, up by 12% as compared to HK$2,467 million in 2014. Profit attributable to shareholders amounted to HK$223 million, up by 52% as compared to HK$147 million in 2014. Income of Primary Property Real Estate Agency Services Rises, Transaction Volume Reaches a New Record High Hopefluent took full advantage of the favourable policies to grasp the opportunities in the market in a timely fashion. It pursued active development and consolidated its resources as it integrated the traditional business model with the “Internet+” business aspects to meet individual housing demand during the transformation of the market, thus its transaction volume has kept rising and it has achieved a good sales performance. In fact, the transaction volume of Hopefluent's primary property real estate agency services reached a new historical high. In 2015, the Group realised a total transaction value of primary properties of approximately HK$215.2 billion. The
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