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ABOUTAUTHORSARCHIVECONTACTSurround Sound Fundraising: A How-To WebinarPosted by Brenna Holmes at Mar 26, 2015 07:02 AM CDTI can’t believe it’s been almost a year since I first did this “how-to” webinar for 4Good’s “Tech Tuesday” series … but it has! But the concept is still surprising under-used, so please, read on, and click-through and watch the recording to learn all about surround sound fundraising.As fancy as it sounds, surround sound fundraising (or marketing) is simply a donor/supporter-centric way of creating your campaigns. It is a multitouch, multiphase effort that employs multimedia techniques on multiple devices (smartphones, tablets, newspapers, computers, radio, mailbox, television advertising and more).Think of the donors first and how they want to interact with your organization. As you know, there is no such thing as a single channel person -- you, me, our donors, no one spends their days in just one channel or place or media. Which means we need to create campaigns that connect with our supporters where they are and in all the places they spend their time.The growth of the Internet and the expansion of digital communications give nonprofits new ways to reach their donors and supporters. While the old techniques -- direct mail and telemarketing -- still work and generate responses, they alone are no longer the "gold standard" in fundraising. Savvy nonprofits are moving to "surround sound" fundraising.The webinar goes over these take-aways:Which mediums work for fundraising and which are better for friend-raisingHow to build a successful fundraising media plan, including the timing, the ask, and the creativeHow to set up tracking so you can accurately assess the success of your surround sound campaignShare, Like and Post |Send this| Article Link | CommentConnecting the Dots from Advocacy to GivingPosted by Guest Blogger at Mar 19, 2015 07:00 AM CDTThis article was written by guest author Kerri Kerr, Senior Vice President, Avalon Consulting.So you’ve built a large pool of online activists and digital petition-signers -- now what? Good news: It’s time to reap the rewards -- revenue and ROI.Avalon’s research and experience prove unequivocally that donors who are also activists are much more valuable to your organization, across a variety of metrics. We define activists as people who have taken an action on behalf of your organization, e.g., signed a petition, written a letter, attended an advocacy event, etc.For one Avalon advocacy client, our testing validated the strength of current, lapsed (25-60 months), and deeply lapsed (61-120 months) activist members, with all segments showing stronger revenue per member and a renewal/reinstatement rate as much as 50 percent higher than non-activists. In some segments, the average gift from donor-activists was up to 25 percent higher than that of non-activists. Once activists make a contribution, they are also more likely to s
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