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X sign in to my naa 6 Remember Me | Retrieve Password Check your company's membership status Learn about NAA Membership Topics & ToolsAdvertisingAudience & CirculationDigital MediaNewspaper MediaWebinarsTrends & NumbersCirculation VolumeComposition ProfilesNewspaper RevenueNewspaper DigitalReadershipSenseMaker ReportsPublic PolicyAdvertisingBusiness OperationsDigital MediaFirst AmendmentPostal AffairsPublic NoticesQuarterly NewsletterNews & MediaPress CenterThe NAA BlogCEO ColumnPRESSTIME UpdateSocial MediaAbout NAAMembership BenefitsEventsBoard of DirectorsFAQsNewspapers & SustainabilityContact UsAmerican Press InstituteOur PartnersmediaXchangeRegistrationProgram News & MediaAccelerator PitchNAA 'Top 30 Under 30' AwardsSponsorsAdvertiser Meetings at NAA mediaXchange 20162015 Recap 2015-16 Election Ad NAA mediaXchange 2016 2015-16 Election Ad Digital Reach Infographic Follow NAA on Twitter TOP STORYAudience & CirculationNewspaper Inserts Drive Consumers to ActionFebruary 09, 2016Recent independent research reveals that newspaper inserts continued to drive traffic for retailers this past holiday shopping season. Two-thirds of newspaper readers either always or regularly look at inserts, according to Coda Ventures’ Triad research. And, most important to advertisers, newspaper inserts drive action. Read More4 RELATED CONTENT 2015 Circulation Facts, Figures & Logic LATEST STORIESNAA RoundupNAA RoundupFebruary 26, 2016Weekly NAA Round-up of the latest member announcements and staff changes, NAA announcements, what's on our reading list, and social media posts. Read More4Public PolicyThe Perils of Preservation: The Library of Congress' Transition from Microfilm to Digital Newspaper RecordsFebruary 25, 2016There is an inarguable need to preserve our nation’s historical record, and The Library of Congress helps our industry do just that by cataloging our editions and maintaining our nation's history. However, the Library still requires 405 newspapers to submit their editions in microfilm, a preservation format that few use today. Read More4WebinarWebinar Recap: "Maximizing Newspaper Political Advertising in a Record Spending Year"February 26, 2016Political ad spending is projected to hit a new record this year, representing a tremendous opportunity for newspapers as it is projected to receive approximately $850 million in total revenue. Yet it is the connection newspapers have with voters that can serve as a resource for candidates and further showcase the relationships newspapers have with their audience. Read More4News & MediaStatement from Newspaper Association of America President & CEO David Chavern on President Obama's Intent to Nominate Dr. Carla Hayden as Librarian of CongressFebruary 25, 2016NAA applauds President Obama's intent to nominate Dr. Carla Hayden as the next Librarian of Congress. The Librarian of Congress is uniquely positioned to oversee the Library's preservation objectives, as well as the Copyright Office's implementation of co
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