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描述:PPC advertising campaigns require that you know what you are doing, and of course you will have to roll-out a landing page, as well. We are sure you do not want to …
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How To Approach PPC Landing Page Optimization
June 21, 2011
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PPC advertising campaigns require that you know what you are doing, and of course you will have to roll-out a landing page, as well. We are sure you do not want to waste your time with any kind of traffic that fails to convert at your landing page. A well optimized landing page for your PPC campaigns will be guaranteed to put a smile on you.
Never just grab the first landing page design you see, and do not use them in other niches, either. All of your individual campaigns must have a landing page specifically for it. Most of the time people do not click just for the heck of it, and so that means most people want to see what you are promoting. If the theme of your landing page does not exactly fit, then that does have a negative effect on people.
Landing pages are all about being targeted, and that is something that you cannot get wrong.
It can be fine to use slang in your copy, but do not go overboard and be sure everyone will understand. This is a subject that has to be dealt with on a case by case basis, so you have to make your best call on it. Keep in mind the reading habits of the online surfer, and what they always do is skip around and quickly scan. So break your copy into smaller paragraphs instead of having one large piece of content. Benefit bullets are extremely effective when they are written properly, so be sure to use them.
We have seen tons of landing pages that just drove us crazy until we left. You can avoid that by having clear navigation and other making sure everything works well. The bottom line is that if somebody refuses to fill out your form, then they will not and that is all there is to it. These visitors may come back and convert later on, so the point here is to never push it on your visitors and give them a choice.
No matter what you do with your PPC ad, you will see some kind of result from it. Keep in mind that each aspect of what you do makes a contribution. There is never any doubt as to the importance of optimizing all of your landing pages.
Filed under PPC SEM
Tagged with adwords, adwords optimization, australia, brisbane, internet, seo, seo adwords
How to Make it Easier to Produce Better Sales Copy
June 21, 2011
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The sales copy you have is the most important tool you have at your disposal; if it’s awful your sales will be awful too. Here are a few things that you can do to change your sales copy and make it even better so that you will make even more money.
Humor Works: Do you ever read copy that sounds like some dull corporate shill spouting useless jargon? The main goal of your sales copy is to tell your readers what they need to know about your product so that they buy it from you but there isn’t any reason you can’t make the experience fun for them. How you deliver your sales