抓取时间:2015年05月10日 19:21:53
网址:http://www.seobook.org/
标题:Charity SEO Book: The Non-profit's Guide to Search Engine Ma
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joinupgradeblogtoolsforumstrainingvideosaffaboutsupportLast year charities in the U.S. received over $300 billion in donations. A large portion of those donations occurred online.After seeing over 100,000 people read our Blogger's Guide to SEO and getting it translated in 20+ languages, we've decided to write a similar guide for non-profits.  We'll also cover a number of related marketing approaches that will help you work the channels cheaply and effectively. SectionsBackgroundAre You Invisible?The Basics Of SEOKeyword ResearchWhere to Use Keywords in Your Page ContentTell a Story & Make Helping Out FunCreate a BrandEncourage Sharing & CommunityTwitterBuild A PlatformPublic RelationsCreate Linkable ContentLet People PledgeWidgetsFree ServicesOnce You Have VisitorsDonation VariablesLifetime Value Of A DonorAsk Your Existing Donors To Recommend Ten FriendsDevelop a Partnership with DonorsFeature Your FacesMeasure ItDecrease ExpensesConducting Non-profit Works OnlineHelp Us Help YouBackgroundBoth online and off, perceptions are framed and manipulated by those with the capital and intent to do so. As much as we may like to think those who help us access information are giving us the full picture, they often have business objectives counter to our own interests.In the current environment, the distribution of information often relies on marketing. Those with the biggest marketing budgets can get their message across, whilst those who don't have marketing budgets risk going unheard. So how does a non-profit compete for attention? The goal of this guide is to help non profits to spread their message, cheaply and effectively. By helping nonprofits and charities compete, we help improve our world :)Are You Invisible?Each day, millions of people search for information. If your site is well optimized, people will find you in search engine results listings. However, one downside of the search process is that it is reactive. The searcher must already be aware of an issue in order to phrase a search concerning that issue. So how do you make your site more visible?The Basics Of SEOSEO stands for "search engine optimization". By tweaking areas of your site, and building links, you are more likely to get higher rankings for keyword terms. This can lead to to more visitors. These posts provide a step by step guide to the most important areas:Keyword ResearchOn Page SEOInternal LinkingExternal Link BuildingThe most important area to work on, in terms of achieving higher rank, is external link building. Did you know that it is possible to achieve good rankings for sites that have no content? This can, and does, happen because Google places a great deal of importance on the quality of the external links pointing to your site. Non-profits have an advantage in this area, as many webmasters attribute commercial value to links, so it is becoming increasingly difficult for commercial sites to obtain links for free.However, non-profits and charities aren't usually seen as