Skip to contentTunedIn.netrandom musings of a deferred promiseScroll down to contentPostsPosted on July 16, 2016August 25, 2016Backbone and the WP REST APIHere are the slides from my WordCamp New York talk on Backbone and the WordPress REST API: Backbone and the WP REST API.Here is the demo project I built to accompany this talk: https://github.com/adamsilverstein/api-post-list.Posted on June 23, 2016June 27, 2016Making Ads Great AgainThis article is a companion to my talk at WordCamp Europe 2016 entitled “Making Ads Great Again” (PDF version of my slides here).Here are some details about items mentioned in the talk:Ad Best PracticesPreferred GPT Mode: Single-request mode for all initial ads + Asynchronous mode for all lazy/later ads . Single request mode is used to request as many ads as as possible in the header. Asynchronous calls are used load in ads that appear after some action the user takes, such as opening a gallery, scrolling to the next post, or navigating to a new route in a single page app.Roadblocking/Master-Companion targeting This is a targeting method to deliver a set of creatives that serve together as roadblocks  These master/companion creative sets consist of a master creative and one or more companions. You can set your line item to require that all of the creatives in the set serve together, to require that the master always be accompanied by at least one companion, or just to serve as many companions as possible whenever the master is served. Companion creatives aren’t ever served without the master.Infinite contents / lazy load: The ads are loaded asynchronously and cannot be guaranteed to follow Master/companion “roadblock” targeting.Asynchronous Batch mode: refers to loading a new set of ads by batch: for example a page loads with three ads, all are included in the initial header ad batch request. The user scrolls to the bottom and an ajax request loads the next post in-line (lazy/infinite). A new ad batch request is made to get the three ads for the next “page”.Rich media (OOP, 1×1): OOP stands for “Out of Page” and generally refers to ad units that pop over the page content such as a modal video overlay. A 1×1 is typically an ad unit that changes the page appearance itself, for example adding a background ad image. Best practices call for only a single OOP and 1×1 per page, and generally these units are not used for infinite content. OOP and 1×1 units are best placed immediately before the closing </body> tag or in `wp_footer`.Single page apps: SPAs treat route changes (navigation) as a new pageview. The correlator is reset, and a new batch of ads is requested for the new view.Targeting values: Each ad is passed name value targeting pairs that are set in the ad calls. The may include the page url, categories & tags, a ‘pos’ value that increments or a debug value. These are added to the slot definitions as required for ad targeting.Debug targeting & debug account optio