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VERTRA | Elemental ResistanceThe Future is Covered.
THE LATEST
THE SHOP
ATHLETES
UVA/UVB PROTECTION
Optimum “Broad Spectrum” protection against skin damaging UVA rays and skin burning UVB rays.
WATER RESISTANT (80 MINUTES)
All Vertra products are tested to the industry maximum. There are (40 Minutes) and (80 Minutes) requirements. The SPF number that appears on our products is the SPF protection level AFTER subjects have been exposed to 80 minutes of water immersion.
THE FUTURE IS COVERED
Vertra Elemental Resistance has the future covered from the hottest groms to many of the worlds best water based  athletes.
PREMIUM INGREDIENTS
Designed, formulated and manufactured to the highest cosmetic industry standards.
ATHLETE DEVELOPED AND PROVEN
Developed and proven by world class athletes like Mick Fanning, Shane Dorian and Monyca Eleogram.
ELEMENTAL RESISTANCE
Through years of R&D, both with our athletes and in the lab, we have developed what we refer to as “Elemental Resistance” products. Products designed with the lifestyles and extreme demands of the most serious athletes in mind.
Welcome To Vertra
Vertra, Elemental Resistance was formed by a group of dedicated Hawaiian surf athletes in 2004. There was a need in the market for a true athlete based, easy-to-use, high performance alternative to traditional sunscreens. The offerings at the time were limited to drugstore brands or high-end cosmetic brands with little in between; especially in the surf, paddle boarding and snow worlds where nothing existed for athletes whose activities involved long-term sun exposure. In developing our product line, Vertra did not have the everyday sunbathing consumer in mind, but instead built premium products with the performance needs of world-class athletes first and foremost. What’s good for the best is good for the rest.
In response to this market void, Vertra developed our concept of “Elemental Resistance” products. Our collection quickly expanded with a consistent emphasis on sport-specific qualities like non-greasy application, water/sweat resistance and premium ingredients. The ultimate result, “Elemental Resistance,” was a cosmetic-grade product line that provided a natural-looking visible barrier against sun damage, was easy to carry and apply, had the weight and wear-ability of a cosmetic foundation and was definitely not your traditional greasy sunblock. Vertra quickly gained a loyal following among serious everyday surfers, paddlers, watermen, snowboarders and Lifeguards.
Vertra’s single greatest asset is our family, or “Ohana” in Hawaiian. 
Our Family of world-class surfers, paddlers, swimmers, watermen, first-responders, etc. have enabled us to build the best product in the market. 
We share a common vision: Create a product and brand for true outdoor athletes that is unparalleled in