Sunday , December 4 2016
Advertise on Xinu
Digital Marketing Research
Data & Technology
When Trump visits Silicon Valley: What to expect
2 weeks ago
trump
0
There is a grin on my face I can hardly hide: Thinking about what is going to happen when president Donald Trump visits Silicon Valley. I seem to remember that his only vocal supporter in the valley was Peter Thiel – who seemingly betted against the mainstream. Silicon Valley is …
Read More »
Data and Traffic analysis tools
October 30, 2016
digital marketing
0
Use these data analysis tools to measure traffic, popular keywords and competitor activity *Internal measurement relates to a companies’ own website, for which Microsoft or Google Analytics is more accurate. For external measurement, use any of these recommended tools: SEMRush: Particularly useful for keyword research and to estimate a competitors …
Read More »
Media types matter for social and mobile – 5 things you should know
October 25, 2016
digital marketing, mobile payments
0
Compare and contrast the different media types below and their relative uses in direct communications (basically advantages and disadvantages)   Telemarketing + enables conversation for further information finding + easy to adapt message and persuade + assists in data collection and enhances lead generation + can be personalised and help …
Read More »
Reliable link sources and the value of online PR
October 25, 2016
digital marketing, seo
0
Whether it is digital PR, lead generation of brand building you’re engaged with, it is always worth noting that the quality of the links you build as part of the same process should be of equal concern to all other objectives. There are many approaches out there and it is …
Read More »
Strategic windows in the mobile payments market
October 25, 2016
apple, digital marketing, mobile payments
0
The mobile payments market can be analysed through strategic windows that exist, which can be considered under five headings: Firstly, concerning new segments: Neither online payments or card payments are new segments, however, the fact that internet payments are now increasingly carried out via mobile phones rather than personal computers, …
Read More »
The mobile payments report
October 25, 2016
apple, mobile payments
0
An evaluation of Apple’s decision to launch Apple Pay in the USA can firstly commence with an analysis of Apple’s own description of Apple Pay. The perception is created that the company is attempting to redefine the mobile payments market (Apple, 2014). This is because whilst it seeks to eliminate …
Read More »
Digital Marketing Research
October 25, 2016
digital marketing
0
Digital Marketing Research by Adriaan Brits How can digital marketing research help you in your career or the business where you work? In a few moments, Adriaan Brits will walk you through why it is such a useful skill to add to your list (Ava